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Every Lunar New Year, Chinese people all over the world engage in a time honored tradition where money is gifted in little red envelopes known as 红包. While this tradition is practiced with Follow along using the transcript. In the first Chinese New Year campaign for Nike, W+K Shanghai created a film that tells the story of a young girl, her aunt, and the tradition of gifting 红包, or "hongbaos." This tradition is practiced by Chinese people all over the world in celebration of the Lunar New Year and generally sees elders gifting hongbaos to their younger Along with a special Chinese New Year collection, which draws inspiration from traditional Chinese themes such as paper-cut folklore, Nike celebrates the Chinese New Year with its first lunar New Year commercial. Nike is taking its first steps into Chinese New Year with a witty ad putting a twist on the hongbao red envelopes tradition. These envelopes are often filled with money and given to children Since the pandemic, the running community has stepped up in so many ways for the Asian communities of New York City. By coming together, New York runners rep The ad, which was released just before the Year of The Rat kicks off on Saturday, features the Chinese custom of giving out money-filled red envelopes, which are typically distributed by family In the Nike ad from Wieden + Kennedy Shanghai, a young girl has been told by her mother not to accept hongbao, but a crafty aunt is too quick for the girl to elude. As the girl grows, her In the Nike ad from Wieden + Kennedy Shanghai, a young girl has been told by her mother not to accept hongbao, but a crafty aunt is too quick for the girl to elude. As the girl grows, her attempts to deny the gift become an annual—and increasingly athletic—showdown with the aunt. Created in partnership with Wieden+Kennedy Shanghai, the campaign celebrates Chinese New Year 2023 by inviting some of China’s most accomplished athletes to turn back the clock and reconnect Commercial 2022. We had the pleasure of diving into this great brief from Wieden+Kennedy Shanghai, bringing China’s great sprinter Su Bingtian’s childhood to life. We took inspiration from classic Asian animation, building a rich 2D world full of detailed matte paintings topped with frame-by-frame character animation. With the Lunar New Year around the corner, Nike continues to commemorate the late-Kobe Bryant‘s legacy. For the Year of the Snake, Nike gives a Black Mamba twist to the apparel collection for Nike‘s Chinese New Year ad for 2020 puts the focus on family — with, of course, a plug for good running shoes. The new commercial showcases a young girl and her aunt over multiple years as the Find the Nike Dunk Low "Lunar New Year" Big Kids' Shoes at Nike.com. Try-on within 30 days can be returned (except some products). [Free shipping for Nike members anytime] Nike is quickly becoming known for its over-the-top Chinese New Year commercials (in last year’s, a grandmother and granddaughter used Nike shoes to compete in a footrace/hongbao handoff). This year’s ad isn’t quite as good, but relies on much of the same formula: family, struggle, and athletics. Nike is starting the New Year with a bang. The official announcement of the release date of the Air Jordan 1 Low "LNY" sneakers for the Lunar New Year 2025 is live. The sneakers will be released NIKE AIR FORCE 1 LOW “LUNAR NEW YEAR” RELEASE INFORMATION. Nike’s latest addition to their Lunar New Year collection for 2025 does not have a release date yet, but is expected sometime in January. The all-white style with snakeskin textured elements will be available from Nike and select retailers for $135. Nike Air Force 1 Low “Chinese Social media users are praising Nike for their 2020 Chinese New Year advert. Focusing on family whilst plugging their running shoes, Nike has captured the hearts of those celebrating the most important date in the Chinese calendar. The new commercial shows a young girl trying to politely not accept her aunt’s traditional gift of a Nike is set to celebrate Kobe Bryant’s legacy and the Lunar New Year with a striking new apparel collection launching on January 9. The collection, designed to complement the upcoming Kobe 5 "Lunar New Year" sneakers, features a cohesive mix of long-sleeve shirts, pants, and jackets that pay homage to Bryant’s career achievements and the festive spirit of the holiday. Find Womens Lunar New Year at Nike.com. Free delivery and returns. Womens Lunar New Year (13) Hide Filters. Sort By. Featured Newest Price: High-Low Price: Low-High.
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